Category: Marketing

Marketing Bootcamp – Branding Your Band

Everyone claims to be a Marketer. And they are right. We are all “marketing” ourselves everyday whether it’s our job performance to our employer, our worthiness to our spouses, our opinions on social media, or why you should come see my band play Friday night. We are all trying to influence each other in one way or another. However, most people don’t do it correctly, nor approach it with a well thought out strategy. Applying even some basic marketing principles can reap big rewards with your band in attendance, sales, bookings and engagement. strat·e·gy /ˈstradəjē/ noun 1: a long-range plan…

Why We Don’t Allow Event Invites in the Cover Band Central Facebook Group

  If you’ve spent any time whatsoever in the wildly popular Cover Band Central Facebook Group, you’ll know that dozens of people every day post something about their upcoming event — usually a band performance. While I applaud people for trying to get the word out to get fans to come to their show, there are several reasons why this is not the right place to market your gig. I do understand, however, that many musicians don’t know the proper way to advertise online,  nor are they educated on reaching the right audience. Although it’s easy to simply delete these…

Cover Band Riches

Cover Band Riches E-Book $9.95 (download instructions provided after payment) 24 Things You Can Do To Make Your Cover Band The Most Money Are you making as much money as you deserve playing music? There are musicians and bands not only making top pay, but are actually making a living! So the question is…how? And the answer is simple, although most players don’t know the solution. The trick is to simply apply the proven formula that the pros use. This e-book contains the most important tips that have enabled bands to make a ton of cash. These guidelines will easily generate you thousands…

50 Rock Songs That Every Cover Band Musician Should Know

One of the joys of playing music in a cover band is that you get to replicate some of the most popular songs in the history of music. Audiences throughout the world love these songs, which of course contributes to their longevity. Not every band will play all of these songs, in fact some won’t play any of them. I’m not suggesting that these songs should be your set list. But as a working musician I have played many gigs with bands that I had never rehearsed with or even met, and I’ve found in those cases that it was…

Top ’90s Rock Songs Every Rock Cover Band Musician Should Know

The 1990s was a time of major change in the world of popular rock music, unlike any that had been seen before—or since. The excess and showmanship of the ’80s had grown tired, and a new paradigm emerged, temporarily obliterating every hair-metal and glam-rock band. The generation that grew up in that decade has now reached the age where they have real jobs, have money to spend, and can afford to go out to see cover bands in bars and clubs. More and more, those patrons are requesting songs that represent their youth, and as a cover band musician it’s…

5 Essential Social Media Tips for Musicians

  If you play music either as a profession or just as a hobby, it’s imperative to create and maintain an online presence. In these times, there is no easier way to get yourself out there, connect with the right people, and develop a rapport with industry folks and fans alike than by properly using social media. Below are the most important aspects of successfully accomplishing this responsibility. Follow these essential principles and you will see your numbers go up, your engagement increase, and your progress escalate exponentially. 1. The Big Four   It’s easy to get overwhelmed with the…

Song Selection in a Cover Band – 10 Factors to Consider

Among the important decisions that you’ll make when playing covers, one of the most vital for your success is the songs you choose. There are thousands of great songs to pick from that will work on the cover band circuit; but in order to have some longevity, you want to take into consideration the following factors. 1. Venue/type of gig Are you playing in a bar or pub? In many of those cases you’ll want to stick with classic rock. Playing a wedding? You’ll want to stick to standards and party tunes. You’ll know going in what kind of crowd…

5 Reasons Why Musicians Should Be Using Facebook Live Right Now

Unless you’ve been living completely off the grid for the last six months, you know that internet behemoth Facebook launched its Live function for all to use anytime they choose. The social media leader is aggressively promoting this feature through numerous television ads that encourage the everyday person to invite the world into their unfiltered, real-time life. Some people will balk at the idea of becoming a voyeur’s entertainment, but for musicians, this opportunity is huge. There no way to overstate this. Facebook boasts over a billion users. That is a large percentage of humans walking the planet. Musicians now…

10 Tips for Playing a Cover Song

Although I’ve never counted, I can guess with confidence that I’ve learned and played well over a thousand cover songs in my career. I have a specific system that has developed over time that has proven effective for me in maintaining a career as a professional musician. Master the fundamentals below and you’ll be able to succeed in every gigging situation. 1. Learn the song correctly Most of the time when you’re playing covers, you’ll be playing popular songs. People in the crowd will expect to hear certain signature parts including guitar solos, melodic riffs, rhythmic patterns, and especially lyrics.…

Common Mistakes Musicians Make Making YouTube Videos…and How To Fix Them

You Tube is the third most popular website in the world, and the fourth most popular in the United States, behind only Amazon (3), Facebook (2), and Google at the top slot – according to Alexa.com. More than 1 billion unique users visit You Tube every month. One billion. Every month. So yeah, it’s very popular…and it’s here to stay. It’s the new television for the modern age. But the great thing about living in this time is that you have control over the broadcast, and anyone can do it – and do it well. All you need to know…