Posts for : November 2018

Marketing Bootcamp – Branding Your Band

Everyone claims to be a Marketer. And they are right. We are all “marketing” ourselves everyday whether it’s our job performance to our employer, our worthiness to our spouses, our opinions on social media, or why you should come see my band play Friday night. We are all trying to influence each other in one way or another. However, most people don’t do it correctly, nor approach it with a well thought out strategy. Applying even some basic marketing principles can reap big rewards with your band in attendance, sales, bookings and engagement. strat·e·gy /ˈstradəjē/ noun 1: a long-range plan…

Why We Don’t Allow Event Invites in the Cover Band Central Facebook Group

  If you’ve spent any time whatsoever in the wildly popular Cover Band Central Facebook Group, you’ll know that dozens of people every day post something about their upcoming event — usually a band performance. While I applaud people for trying to get the word out to get fans to come to their show, there are several reasons why this is not the right place to market your gig. I do understand, however, that many musicians don’t know the proper way to advertise online,  nor are they educated on reaching the right audience. Although it’s easy to simply delete these…

‘Tis the Season of Cover Songs

  Brrrrr. It’s getting cold out there. It’s that time again — where people hustle and bustle, flickering lights and decorations are abound on houses and city streets, and there is holiday music in the air. No other part of the year is more inundated with music of the season than Christmas; and you can hear it everywhere. From shopping malls to 24-hour holiday music radio stations to live performers — it’s inescapable. What makes the popular yuletide tunes so unique is that many of the most popular performances are actually cover songs. There are the ageless classic originals that…

Cover Band Riches

Cover Band Riches E-Book $9.95 (download instructions provided after payment) 24 Things You Can Do To Make Your Cover Band The Most Money And Live The Life You Imagine Is making $100/per person at a gig acceptable? That’s been the standard for decades. Meanwhile…drink prices have increased and cost of living has gone up. But NO club owners or managers are EVER going to suddenly just give us a raise. WE need to be the ones to change the game! There ARE thousands of musicians out there making a LOT more than $100 a gig. The trick is to simply…

Chicken on the Bone – Cover Band Central “Spotlight Artist of the Month” – November 2018

  There are certain crucial aspects to running a cover band that make them stand out. In a city where there is live music everywhere, it’s not easy to compete for a crowd. A band has to employ the right mix of song selection, image, energy, and especially the know-how to entertain an audience. One of the finest examples of a band that hits all of these marks is New Orleans’ Chicken on the Bone. The band was formed in the early 2000s by bassist Robert Heindel and played various bars and clubs in the New Orleans area. Although he’s…

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